The W is an internationally recognized luxury boutique hotel brand that was launched in 1998 with the W New York, and has since expanded with over fifty hotels and resorts around the world. W has become the fastest growing luxury hotel brand in the world, with each hotel offering a unique mix of innovative design and comfort. The client brief was to create an iconic mid-rise hotel with approximately 71,500 sqm of practical and efficient hotel and residential spaces. The client’ and W brand’s wish was to build a hotel distinctively inspired by the city of Doha yet underlining the brand’s unique values, mixing cutting-edge design with local influences and creating a place to play or work by day, or to mix and mingle in high-energy spaces by night.