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Das Brot. Bread Bakery and Restaurant


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TASK: Design and realization of the interior design (LP 1-8) and corporate design including packaging for the bread bakery “Das Brot.” at the Autostadt in Wolfsburg. As the communications platform of the Volkswagen Group, the Autostadt in Wolfsburg brings the values of Volkswagen to life. The restaurants at the Autostadt are operated by the Swiss company Mövenpick. All foods used at the Autostadt are selected with a view to the transparency and regionality of all growers, producers and production methods. All foods served in the bread bakery “Das Brot.” are 100 per cent organic. SOLUTION: “Das Brot.“ has a design concept that shows off high-quality local materials and focusses on traditional artisan crafts. In the functional areas of the restaurant, the bakery and dining area flow into each other, creating a constantly changing ambient perspective. From the clean, clear lines of the ‘workshop’ area to the homely familiarity of the long table where guests sit down together, the feeling created by the restaurant space shifts and transforms. The patterns of the floor echo the breadmaking process, in which a metamorphosis takes place from field to wheat, from wheat to flour and from flour - with water - to bread. The symbolic presentation of this creative process has both narrative and decorative value. At the same time, the floor design bears witness to an uncompromising quality of craftsmanship.

发布 2018-12-25 来源 https://competition.adesignaward.com
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