The goal was to create a modern cosmopolitan brand that would appeal to a young vodka consumer and express a siberian feeling. The brand name is Siberian Wolf. In one color you can see the western part of Russia and in other color you can see the siberian part. The wolf is present on the top of the map. The slogan is "Wolves don't wear collars", appealing to freedom, to the young customer. The shape of the bottle is elegant but very modern style. The entire design aims to express the feeling of modern Russia. The range is composed by a premium edition (white), a super premium edition (black) and a limited edition (gold). An innovative brand design and packaging for a challenging brand.