Borderless TV series of Vestel which is positioned at very high-end segment of consumer electronics. Aluminum bezel holds the display as an almost invisible thin frame. Glossy thin frame gives the product its exclusive image in the oversaturated market. The display drastically differentiate from normal LED TVs with its holistic glossy screen surface inlayed in the thin metal frame. The glossy aluminum part below the screen creates a point of attraction while separating the TV from table top stand.