Coca-Cola Atlanta in cooperation with Coca-Cola Belgium asked Pinkeye to design this 450m2 exhibition about the rich history of 125 years of Coca-Cola as a design innovator. Showcasing many of the diverse artefacts collected by Coca-Cola proved challenging due to the sheer volume of elements at hand. We established a strong coherent unity by drawing up a clear message track and translating this into a spatial form. The moment visitors enter the main space they are met with a gigantic Coca-Cola logo seemingly filling up the whole room, breaking up into smaller intricate but always recognisable fragments as the visitors explore the exhibition. 5 main themes were connected literally by a red line, guiding people throughout the key content.