This material was published back in 2010 as part of Nescafe Decaf’s WHY NOT? Campaign. It is the first glow in the dark magazine ad ever produced on print. Its aim is to encourage readers to enjoy Nescafe Decaf in the evenings. In a lit room, the material shows a Nescafe Decaf pack with the headline- SARAP NG KAPE. Translates to GREAT TASTING COFFEE. When lights are turned off, the moon and stars glow along the new copy that reads SARAP NG KAPE, LALO NA SA GABI! Translates to GREAT TASTING COFFEE, ESPECIALLY AT NIGHT!