Glasson smart phone design, which is aimed to make the life easier represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing. The core design element of Glasson is casual simplicity. It’s to say that it reflects the ideal representation of the modern world. It fits to the users needs including trends of mobile devices. The realization of the design based on highly collaborative process among designers, UI designers, and engineers. It creates a tasteful harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience.