A range of lunch solutions - all containing fish - aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The creative execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and the recipe through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.